Most people wouldn’t know a lot about nitric oxide. But considering the enormous role that this ‘super molecule’ plays in the body, we should all be getting more of it.

Nitric oxide (NO) was once touted as the ‘molecule of the year’ by the American Association for the
Advancement of Science. Later, three scientists were awarded a Nobel Prize for discovering that nitric oxide
is a key molecule in the cardiovascular system and in keeping blood vessels healthy.

Even today, scientists have said they are “amazed” at the range of bodily functions that nitric oxide appears to influence.

Why is nitric oxide so important for the body?
Nitric oxide plays a valuable role in nearly every one of our cells. When released by the endothelium of blood vessels, NO helps to relax the muscles lining your blood vessels, allowing them to widen. This vasodilation boosts the flow of  blood, nutrients, and oxygen to every part of your body. It also helps to control blood pressure, reduce the effects of angina, and reduce the overall risk of heart

Nitric oxide can also help to reduce inflammation. It helps prevent platelets and white blood cells from adhering to the lining of blood vessels, which is crucial for reducing the buildup of plaque in the arteries.
NO acts like a chemical messenger, relaying information between the nerves and cells that control a range of bodily functions, from digestion to sexual function. This has led researchers to focus on nitric oxide as a potential agent for medical



Cardiovascular system

  • Improves vascular tone and relaxes vascular smooth muscles
  • Dilates vessels and relieves angina
  • Reduces the aggregation of platelets within the vessels and prevents thrombotic events

Nervous system

  • Acts as a neurotransmitter within the autonomic nervous system
  • Improves blood flow and oxygenation to the brain
  • Improves sexual function by supporting penile erection during sexual arousal


  • Helps to dilate pulmonary vessels
  • May help relieve Adult Respiratory Distress Syndrome, pulmonary
  • hypertension and Chronic Obstructive Airway Disease

Gastrointestinal tract 

  • Reduces intestinal spasm by allowing smooth muscles of the digestive system to relax
  • Improves peristalsis and sphincter function

Renal system

  • Improves kidney function by boosting blood flow
  • Increases the glomerular filtration rate and urine production

Immune system 

  • Improves immune defenses by  modulating T cell-mediated immune response

Although nitric oxide is produced naturally by your body, production diminishes with age. As nitric oxide levels decrease, your blood vessels become less flexible, increasing the risk of hypertension, atherosclerosis (plaque buildup), and other biomarkers of cardiovascular disease. This becomes a vicious cycle as high blood pressure, inflammation, and atherosclerosis further impair the production and action of nitric oxide.

Alive Innovations have created V-MAX as the ultimate nitric oxide stimulant.

Your body produces nitric oxide through two main mechanisms:

  • Conversion of arginine into nitric oxide through the arginine-nitric oxide pathway.
  • From inorganic nitrates in green leafy vegetables, fruits, cereals, and cured meat

V-MAX is designed maximize both of these pathways

ReNitric oxide is synthesized from l-arginine by an enzyme called the NO synthase. Research shows that arginine is a substrate for the formation of nitric oxide, and that supplementing with arginine can improve NO production.

V-MAX contains a powerful nitric oxide support blend of L-arginine AKG, L-citrulline, beet, pomegranate, and watermelon. L-citrulline is produced as a byproduct when L-arginine is converted to nitric oxide. Lcitrulline can then be recycled back to L-arginine, which your body uses to create nitric oxide.

L-citrulline is even more effective in boosting levels of L-arginine than taking L-arginine directly because NO has a very short half-life. L-citrulline is also closely linked to higher blood levels of nitrites and nitrates, which are another important factor in nitric oxide production.

V-Max contains a range of potent dietary nitrates, which your body is able to convert to nitric oxide. Beet has been shown to boost levels of nitric oxide levels by 21% within an hour after supplementation. The high nitrate content of beets has also been shown to improve cognitive function and athletic performance while lowering blood pressure levels.

Nitric oxide is an unstable molecule and has a half-life of only a few seconds, which means it must be constantly replenished. One of the best ways to improve its stability is by increasing your intake of antioxidants.

V-MAX contains Vitamin C, Vitamin D3, and Vitamin E: some of the most powerful antioxidants available. Vitamin C is particularly valuable for its ability to eliminate the threat of free radicals, including reactive oxygen species, and lower the key markers of oxidative stress.

V-MAX also contains a host of food-based antioxidants, including blackberry, raspberry, grape seed skin extract, and Camu Camu berry. Camu Camu berry is one of nature’s most potent sources of vitamin C: it contains around 60 times more vitamin C than oranges. Camu Camu is also rich in additional antioxidant compounds called polyphenols, which support your cells and DNA while reducing the oxidative stress that causes inflammation. In addition, it contains the amino acids serine, leucine, and valine, which are essential for healthy nervous system function.

TiHawthorn berry has long been used to help control high blood pressure, reduce cholesterol levels, and protect against heart disease. Studies suggest that horse chestnut also boosts peripheral blood circulation and can treat varicose veins, swelling in the legs, and water retention.

Green coffee bean extract is a favorite among athletes for its ability to boost physical performance, lower blood pressure, and boost antioxidant capacity.

Astragin is a proprietary blend of herbs specifically formulated to help your body absorb the nutrients in V-MAX. The unique composition of Astragin has been shown to improve absorption of peptides, amino acids, fatty acids, vitamins, and phytonutrients by up to 60%. It also helps to repair damage to intestinal epithelial cells and reduce gut inflammation, which is vital for the efficient uptake of nutrients.)

Katie is a qualified naturopath and freelance health writer from New Zealand. She holds a Bachelor of Natural Medicine and a Diploma in Journalism. Having worked in the natural health space for more than 10 years, Katie specializes in functional medicine and holistic wellbeing. She is particularly passionate about digestive and immune health, and writes short- and long-form content for health practitioners all over the world.

Katie is also a fiercely competitive runner and spends most of her spare time training for running events.